Privacy & Cookies Policy

This policy details how Affinity (Shipping) LLP (“we” or “us”) collect and use personal data. Please forward any queries you may have regarding this policy to [email protected]


By visiting our site ( (the “Website”), registering with us or contacting us via it, you consent to the collection, use and transfer of your information (including your personal data) under the terms of this policy. If you do not accept, or do not wish to be bound by this policy, please do not use the Website. We may edit this policy from time to time. Please check this policy regularly for any changes.


1    Information we collect and how we use it


When you access our Website we collect different types of information, described below. Some of the information we collect will be personal data relating to you, and we will be under certain obligations under the Data Protection Act 1998 (the “Act”) in respect of such personal data.


1.1 Access information. We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. We may also keep details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data, the resources that you access and the date and time of access.


1.2 How we use access information. We use this information to route the requested web page to your computer for viewing. It enables us to provide you with access to our Website. We also use this information to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our Website to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our service, when you choose to do so; as part of our efforts to keep our site safe and secure; and/or to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.


1.3 Contact information. If you contact us via the Website (for example, by clicking a link to send us an email or if you telephone or write to us) you may provide certain information about yourself including your name, contact details and address which may be stored by us. You may also give us information about you by filling in forms on the Website. This includes information you provide when you register to use our Website, subscribe to any service on the Website, participate in discussion boards or other social media functions on our site, enter a survey and when you report a problem with our Website. The information you give us may include your name, address, e-mail address and phone number.


1.4 How we use contact information. This information enables us to provide services to you, or information tailored more specifically to your needs, or to forward your message or enquiry to another entity that is better able to do so. As such, it may enable us or our selected partners to contact you, for example, to respond to a query you have submitted to us. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business, customer service and the features of this Website and our service generally.


1.5 Third party information. We work closely with third parties (including, for example, business partners, subcontractors in technical, payment and delivery services, search information providers, credit reference agencies, advertising networks, advertising exchanges, data management platforms, content recommendation platforms and analytics providers) and may receive information about you from them. Depending on its nature, this third party information will either be access information or contact information, as described above.


1.6 How we use third party information. This information may be combined with access information and/or contact information. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).


2    Our use of your personal data


2.1 Contacting you. We may use your personal data to contact you by email, telephone, post and/or fax to notify you occasionally about important changes or developments to the Website or to let you know about new services. Further, we might also use your personal data to let you know about other goods and services which we or our selected partners offer which may be of interest to you. By using this Website you are consenting to this use of your personal data. If you change your mind about being contacted in the future, please contact us using the details below.


2.2 Third party contact. We may also permit selected third parties to use your personal data, to provide you with information about goods and services which may be of interest to you. We or they may contact you about these by email, telephone, post and/or fax. If you change your mind about being contacted in the future, please contact us using the details below.


2.3 Location of use. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), including without limitation, the United States of America. It may also be processed by staff operating outside the EEA who work for us, one of our group companies or for one of our suppliers. Such staff maybe engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


2.4 Retention of information. We will retain your information for a reasonable period, or for as long as the law requires.


3    Third party use of your information


The information you provide to us may be accessed by or given to third parties for the following purposes:


3.1 we may disclose your personal data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries;


3.2 we may employ other companies and individuals to perform functions in certain situations on our behalf.  Examples of these functions include email, providing marketing assistance and data analysis, handling credit card transactions, fulfilling orders and providing customer service. These agents have access to the personal data required in order to perform their functions but may not use it for any other purpose;


3.3 we may also pass aggregate information on the usage of our Website, where relevant, to maintain, improve and manage our Website, but this will not include information that can be used to identify you; and


3.4 we will release personal data on users of the Website where we are required to do so by law. We may also do this in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. We may also exchange other information with other companies and organisations for fraud protection and credit risk reduction.


Unless required to do so by law, we will not otherwise share, sell or distribute any of the personal data you provide to us without your consent.


4    Security of your information


4.1 Security measures. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use appropriate procedures and security features to try to prevent unauthorised access.


4.2 Third party sites. Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


5    Cookies


5.1 Cookies. Our Website uses cookies in order to provide you with an improved browsing experience and also to allow us to improve our Website. By visiting this Website, you consent to the use of cookies in accordance with this policy.


5.2 What are Cookies? Cookies are small amounts of information which we may store on your computer.  Unless you have indicated your objection, our system will issue cookies to your computer when you access the Website.  Cookies make it easier for you to log on to and use the Website during visits. The aggregate information collected permits us to analyse traffic patterns on our Website. This helps us provide you with a better experience by improving the content and making our Website easier to use.  The only personal information a cookie can contain is information a user supplies themselves. A cookie cannot read data off your hard disk or read cookie files created by other sites.   


5.3 We use the following cookies:  


5.3.1 Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website.


5.3.2 Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.


5.3.3 Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).


5.3.4 Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.


5.4 Third party cookies. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


5.5 Accepting or rejecting cookies. Unless you indicate to the contrary, your use of this Website indicates your consent to the use of cookies in accordance with this policy. If you reject cookies, you may not be able to use certain features on this Website.  In order to indicate to the contrary (in the event that you do not wish to receive cookies from this Website), you may set up your computer to reject cookies. You can do this by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of our Website.


6    Your rights


6.1 No obligation. There is no legal requirement for you to provide any information at our Website. However, our Website will not work without certain access information described above. Failure of your browser to accept cookies will not prevent your use of our Website but may prevent certain features from working. For any contact information that is requested on the Website, failure to provide the requested information will mean that the particular feature or service associated with that part of the Website may not be available to you.  


6.2 Rights under the Act. The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with that Act. Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.